CREDIT TO THE EDIT – artist profile : CaCHE BUNNY
Cache Bunny is a video director, editor, and VFX artist based in Los Angeles. Her unique style of playful video manipulation has gained her international attention from top clients such as Microsoft, Adobe, Honda, Expedia, Puma, and Red Bull, to name a few. Since her introduction to visual effects in 2018, Cache has secured her place as a taste-maker in the world of short form video, and in just two short years she was named one of Adweek’s Top 10 Directors.
“You know that satisfaction you get when you finally place the last piece into a puzzle? That’s exactly how I want you to feel when you watch my videos. I absolutely love working within the limitations of real-world footage, because I get to create new visual puzzles from the world around me. Because the first 10 years of my career was spent solely editing, I had to learn to get creative with whatever footage I was given.
That mindset has become my greatest strength as a visual effects artist because I am always looking for similarities and patterns in clips that other people may not see. Now I typically shoot and direct my own footage, but most of my concepts still come from experimenting with one clip over and over until something gives me that puzzle-solving satisfaction.”
Credit to the Edit – Available works by Cache Bunny
Credit to the Edit – Cache Bunny Q&A
Have you always been both creative and technically minded or did one follow the other?
For me the two have always gone hand in hand. Growing up I often became hyper-interested in things, and I would get consumed with figuring out how they worked. Instead of just enjoying the kiddie rides outside the grocery store, I needed to know how a quarter could possibly make a big plastic horse move. I became obsessed with solving riddles, because it was a perfect marriage of creative and technical thinking. I would go online and do them for hours. It wasn’t until a bit later that I translated my creativity into art through video. Editing gave me the same feeling that riddles did. With every new project was a new set of technical and creative challenges. Every technique I learned unlocked a world of creative opportunities.
How did you get into the world of creative video production?
My first really creative video, which set the tone for the rest of my career, was a music video I made for fun to a Skrillex song. I felt like the song needed a visual to go with it, but at the time I wasn’t shooting my own content… so instead I sourced footage from 35 classic movies. That ended up shaping the way that I think as an editor today, because it made me realize that I can completely change the feeling of a clip that people already know just based on how I edit it. That mindset has been a pillar of my work ever since!
How would you best describe your signature style?
It’s like a business casual acid trip. Acid trip because the main aspect is always something surreal, but business casual because the visuals still maintain a clear sense of order. Oh and they’re always as colorful as I can possibly get them.
Can you pinpoint a moment in your career that was a pivotal turning point?
There have been 3– when Skrillex used the music video I made him as visuals on his first world tour, when I got my first full time editing job at MTV, and when I met Ari Fararooy, who taught me After Effects and inspired me to leave my 9-5 editing job to focus on short-form VFX content.
What inspires you in your personal work?
It’s usually one of 3 things– a song, an effect, or an interesting camera angle / technique. Inspiration is never predictable though and occasionally I will be inspired by something super random out of the blue (which I love.)
What are some of your ambitions as a creative?
I have never been super ‘goal-oriented.’ That may sound bad at first because we are raised to believe that everyone should have a list of goals they want to accomplish in the next 1, 5, and 10 years. But it’s ok not to have goals! I love having no specific path to follow and just allowing myself to do what feels right. As a creative professional it is your job to stay inspired, so I just follow what inspires me and trust that ultimately that will provide the best result.
Is there anyone that you’d particularly like to collaborate with?
Skrillex is the person that helped me find my creativity, so I think it would be incredible to be able to work with him on something one-on-one!
What are your thoughts about the NFT space as it stands. Specifically in relation to your style of work and how you see it evolving.
I am really excited to be witnessing this whole movement come to life! As a footage-based artist it’s exciting and nerve-racking to break into a predominantly 3D space. Every day CGI looks more real, and every day I strive to make footage feel less real… so I feel like there is a really interesting synergy between the two as the line between them continues to blur. I think NFTs will give amazing artists the incentive they need to get creative with their work. So many creatives are stuck making art that they don’t like but finally there is an outlet that allows them to take their creativity seriously.