UV AFTERGLOW – new series BY MADS PERCH

Danish-born, London-based photographer Mads Perch is renowned for continually pushing his creative and technical limits, often using smoke, projections and unorthodox creative elements which he then feeds back into his commissioned projects giving his work a unique style and in the process beautifully blurring the lines between fine art and commercial photography.

Featured below is a selection of shots and a short film from his recent editorial for Nataal (@nataalmedia) a global media brand celebrating contemporary African fashion, music, arts and society.

Film and photography Mads Perch (@madsperch)

Perch has shot for magazines such as Wired, i-D, The Pitchfork Review and Oki Ni. He has also worked exclusively with a wide range of musicians such as MIA, James Murphy, Alt J, London Grammar and Robert Plant. Clients include Apple, Sony, National Theatre and Warp Records.

Make-up Linda Andersson (@lindaanderssonmakeup)
Hair Konstantinos Vrettakos (@konstantinos_vrettakos)
Model Onome (@o_no_me) at Milk Management (@milkmodelmanagement)
DOP Crusoe Weston (@crusoeweston)
Edit & colour Jeanne Buchi (@jeanne_buchi)
Sound design & music Alex Parish (@alexparish_)

See more work by Mads Perch here

Follow Mads Perch on Instagram